hello!
I’m Viviana, a Barcelona-based designer with experience in branding, art direction and UI design.
From naming and logos to Marketing campaigns and product UI, I help teams turn ideas into clear, beautiful and effective design.
Design • Art Direction • Storytelling •
Design • Art Direction • Storytelling •
What I do
I partner with brands, in‑house teams and agencies from early concept
to launch.
Naming support, logos, colour, typography, visual systems and guidelines.
Marketing designs, landing pages and product UI for web and app experiences.
Campaign concepts, key visuals, imagery direction and layouts for digital and print.
Leading and mentoring design teams while fostering cross‑functional collaboration.
Let’s work together
Selected work
Here’s a selection of recent projects across brand, product and campaigns. Each one reflects my focus on clear stories, strong visual systems, and close collaboration with the teams behind them.
Muscle Builder, a fitness app
Branding, Art Direction, UX/UI design. A light redesign of the logo and brand identity, new onboarding and marketing assets.
Mil Historias by Duralex
Art direction and branding for a campaign that reframes Duralex as part of everyday stories. Visual storytelling, bringing small daily rituals to life.
Dos Soles by Moritz
Art direction and identity for a new Moritz beer inspired by Barcelona’s light and energy. From concept to packaging, with warmth and simplicity.
Busuu, a language-learning app
Brand guardian for a global language-learning platform, leading visual direction across product, marketing and campaigns.
Visual identities
A selection of logos and identity systems for brands in tech, finance, lifestyle and education. Focus on clarity, flexibility and strong, recognisable marks.
Kind words
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Kind words •
"I loved working with Viviana on the creative team. She is honest, hard-working, and skilful in her approach to collaborative projects and the management of stakeholders.”
— Katie Nixon
Lead Copywriter at Busuu
"Viviana's professional skills were impressive. Her design and illustration expertise were evident in every project she undertook, consistently delivering captivating and innovative designs.”
— Ben Wynn-Owen
Creative Director at Together
"I had the pleasure of working with Viviana, and she is one of the most supportive and uplifting managers I’ve ever had. Warm, welcoming, and a true team player.””
— Florencia Massu
Lead Motion Designer at Flo Health